Gen AI benchmark 2025
The state of generative AI adoption across industries — maturity, use cases, and where business value is actually created.
What's inside
The 2025 edition benchmarks how organizations across sectors adopted generative AI: which use cases made it past the pilot stage, how maturity differs by industry, and what value leaders were able to report.
It also sets out the practical blockers that came up most often — unclear ownership, fragmented data, and capability gaps — and how the front-runners dealt with them.
Use it to place your own organization against peers and to decide where the next investment should go.
Inside the benchmark
Adoption by sector
How generative AI uptake varied across consumer goods, financial services, industrials and energy.
Use cases that stuck
Which applications moved into production, and which quietly stalled after the pilot.
Value creation
How organizations measured impact — and how much of the promised value was realised.
Capability gaps
The skills and roles organizations found hardest to fill while scaling.
Governance
Approaches to risk, compliance and responsible use that did not slow delivery to a halt.
Maturity model
The five-stage model we use to place an organization and plan its next move.
