Our approach
Customer first
Across sectors, we build on one universal principle: always start from customer needs and then translate this into technical and organizational requirements. Disruptive companies always have a strong customer-first viewpoint. New technology in itself is not a goal, but when new technology can help to better fulfil a customer need and remove barriers that previously couldn’t be removed, then we have a recipe for disruption.
On-the-ground execution
We help companies understand ‘what’ to do, develop a plan ‘How’ to do it, and support them in actually ‘getting it done’ to give them a solid start. Why struggle to invent the wheel yourself if you can bring in the most experienced people and leverage learnings from hundreds of other organizations and dozens of other sectors?
Capability Building
We support companies and at the same time develop their potential to independently continue their journey. That’s why we work closely together with them to build capabilities in their teams and transfer our knowledge. We believe that intrinsic talent and a certain way of working – not necessarily extensive digital experience – is the basis for success in a disruptive environment. Through on-the-job coaching, workshops and trainings, we make sure the team can grow in their (new) role.
"Digital is not about digital; it's about serving customers better, faster and more sustainable."
What drives us
Budget Thuis is a leading energy and telecom services provider in the Netherlands, committed to providing reliable services at affordable prices. Serving more than a million customers, Budget Thuis holds a prominent position in the industry. Recognizing the substantial potential of Generative AI to enhance internal processes and the customer experience, Budget Thuis faced challenges in realizing its value independently. Therefore, they asked SparkOptimus’ support in identifying and prioritizing company-specific use cases, rapidly testing and proving the value by collaboratively building, testing, and improving MVPs, and designing an organizational setup for long-term, sustainable (Gen) AI innovation.
In recent years, the energy sector has faced significant disruptions due to the energy crisis and the ongoing transition towards sustainability. Eneco, a leading producer and supplier of natural gas, electricity and heat in the Netherlands, recognized the need to not only adapt to these changing market dynamics but to take the initiative in fostering a shift towards more sustainable consumption behaviours. Their vision was not just to introduce a new product but to catalyze a profound behaviour change that benefits both consumers' wallets and the environment. Driven by a vision to empower consumers with greener, more cost-effective energy choices through dynamic pricing and a broad range of services and products, Eneco partnered with SparkOptimus to kickstart the transformation, set-up and delivery of these innovations.
Henkel Consumer Brands (HCB) offers a wide range of consumer goods, represented by leading and well-known brands such as Persil, Schwarzkopf, and Dial. Committed to sustainability, HCB is transforming its product portfolio by integrating more sustainable solutions. The aim is to empower consumers to make sustainable choices not only in their purchase decisions but also in the usage of the products. To accelerate this journey, HCB collaborated with SparkOptimus to develop a comprehensive approach on shifting consumer behaviors and establishing sustainable choices as the new norm.
Zijerveld (a subsidiary of FrieslandCampina) is one of the largest cheese wholesalers in Europe. Recognizing the vast potential AI can bring to their business, they approached SparkOptimus for a one-week data scan. The scan consisted of identifying and prioritizing potential AI use cases across Zijerveld’s business and creating a first view of business value for selected use cases.
Steven Sels
Member Of The Management Board
SHV Energy
Nabil El Abed
Vice President
Schneider Electric
Joeri Kamp
CIO / MD Innovation & Ventures
Eneco
Viktor Valk
Founder
Velroq
Maurits den Broeder
Director
Van Oord Offshore
Mieke Struik
Senior Manager Business & Tech platform Commercial
Schiphol
Jan Derck van Karnebeek
Chief Commercial Officer
HEINEKEN N.V.
Ron Schneider
Head of Consumer Market
NS Reizigers
Robert-Jan van Ogtrop
Founder, CVC, Chair & Board Member
Circle Economy, PACE, African Parks
Marjon Stamsnijder
Global Director Sustainability
Henkel Consumer Brands
Erik van de Brake
Chief Transformation Officer
PGGM
Frederic Chupin
SrVP, Customer Experience, e-Commerce & Digital Marketing Transformation
Henkel
Jesper Waerum
EVP Omnichannel
PVH
Jim Jansen
Senior Director Commercial Growth
JustEatTakeaway
Jan Derck van Karnebeek
Chief Commercial Officer
HEINEKEN N.V.
Tuncay Özgüner
CEO
Zijerveld
Philip Alberdingk Thijm
CEO
Keesing Media Group
Vincent Gravesteyn
Managing Director
Walvis Participaties
Anonymous CFO
Anonymous Partner
PE Firm
Marc Kuper
Commercial Director Sparta
Accell Netherlands
Anonymous client
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