Deciding on strategic options for growth
Jacobs Douwe Egberts (JDE) is a global coffee & tea company. JDE realized that e-commerce is growing as an important channel for many categories. They asked SparkOptimus for support in boosting their sales via a large e-tailer.
SparkOptimus supported JDE in reviewing their e-tail sales strategy in order to obtain the best tradeoff of the e-tailer’s services & marketing options vs JDE investments and effort. We also identified and assessed the appropriate tactical initiatives for growing sales, around product detail pages, searchability and navigation, assortment, traffic & conversion, and activation & targeting.
SparkOptimus helped to determine the appropriate e-tail sales model, prioritized a list of tactical growth initiatives, and determined the resources required for implementation and optimization, setting JDE up for growth through e-tail.
“SparkOptimus was very helpful in giving us the direction and concrete steps we were looking for, as well as deep insight into the e-tail industry.”
Luc van GorpGeneral Manager JDE DACH