Defining an integrated digital commerce strategy
eBay Classifieds wanted to better understand the opportunity to expand its B2C e-commerce market in Northern Europe.
âWe chose SparkOptimus because of their leadership in approaching e-commerce from both the customer, financial, and operational point of view. They did a great job in supporting us reviewing this opportunity.â
Dennis van AllemeerschDirector B2C eBay Classifieds Northern Europe
SparkOptimus supported eBay by providing insight in the e-commerce value chains in the relevant countries and reviewing market attractiveness for eBay. We mapped two possible routes to market in terms of proposition and business models, as well as a fit with the current eBay demands.
The result was a clear scan of the opportunity and consequences for management to decide on the way forward.