Schiphol is one of the largest airports in the world, and has the ambition to become Europe’s preferred (digital) airport. To realize this ambition, Schiphol Consumer Products & Services asked SparkOptimus for support in the digital optimization of the consumer journey.
Kundenreferenz
SparkOptimus’ digital and strategic expertise is unrivalled, and so was their on-the-ground help in prioritizing, designing & implementing our digital initiatives and fast tracking the creation of an execution-focused organization
Tanja Dik
Director Schiphol Consumer Products & Services
Unsere Vorgehensweise
First, we analyzed the consumer dynamics, current competitive landscape, and setup of Schiphol Consumers in order to map digital developments and identify growth opportunities. In a joint effort, we shaped the vision, prioritized initiatives and translated this into a 3-yr strategic roadmap. Next, we supported Schiphol Consumers in the roll-out of this roadmap, by implementing an effective project setup & workplan, running a project management office, and bringing expertise to the individual initiatives.
Resultate
The clear vision & plan created the required focus for Schiphol Consumers. Combined with the execution focused project setup, the organization was enabled to realize a quick roll-out of the first initiatives towards their digital ambition.
Zugehörige Fallstudien
Setting the digital agenda
Zur Fallstudie
Running & growing ecommerce business
Zur Fallstudie
Transition to multifunctional digital category management
