1 April 2016
The winner of the Dutch Marketing Awards in the category Dutch Marketing Company is ‘de Bijenkorf’. The jury, including our Managing Partner Alexandra Jankovich, decided that as the first ‘brick retailer’ the Bijenkorf dared to make big choices by closing several shops, discontinuing the ‘Drie Dwaze Dagen’, and stopping with the distribution of printed folders. Instead, they invested heavily in experience, service, and omnichannel customer relations.
Read more about the awards (in Dutch)