Annual CEO Consumer Goods Round Table

On April 18 2013 SparkOptimus organized the annual Consumer Goods CEO Round Table evening for consumer goods companies.This year’s topic was: ‘The dual challenge: Accelerating online, while managing the base’. SparkOptimus and several guest speakers (including John Brands from Coca Cola Enterprises and Bart Kuppens from Unilever) discussed various cases and opportunities in digital.

21 top executives were present, including Egbert van Acht, (Philips), Paul Boerboom (Adidas), Bas Boswinkel (Heinz), John Brands (Coca-Cola Enterprises Nederland), Eric Dumez (Henkel), Kris Geeraert (Danone), Richard den Hollander (PepsiCo), Bart Kuppens (Unilever), Nathan Moris (Estée Lauder Companies), Jan Smilde (Red Bull), and Jack Tabbers (Mars).