Chama: Accelerating a venture
SHV Energy asked SparkOptimus to help assess and accelerate one of their ventures: Chama Technologies. Chama aims to be the partner of choice for Brazilian households for purchasing gas bottles, by matching supply from dealers with demand from consumers through a digital platform. We helped Chama & SHV-Energy on three topics, (i) re-evaluating Chama’s role in the value chain, (ii) exploring and validating changes in the current model, and (iii) creating an elaborate, bottom-up growth strategy.
With their digital expertise, strategic perspective and no-nonsense approach, SparkOptimus helped us to identify the business change we were looking for, and then find the path to realize it.
In the first 12-week phase, we supported Chama by evaluating their role in the gas-delivery value chain and creating a clear set of recommended changes to its strategy and core business model. We defined changes in the initial model and positioned Chama much stronger in the gas-delivery value chain. In the second 10-week phase, we co-created the approach to test and validate the recommended changes in-field. This plan included all detailed activities, milestones and KPIs, and supporting activities such as proposition elements, and consumer and dealer data insights.
Take the insights with you
In a short timeframe, we managed to deliver an updated model, a plan to validate the new model in-field and a future growth business model. This enabled the Chama team to take a structured approach, validating new proposition elements in test areas along the way to continuously update their future growth business model.
Want to find out how your venture can benefit from our expertise? Click here to get in touch with us.
Ready to transform your organization? Discover how with our 1-week scan.
In recent years, the energy sector has faced significant disruptions due to the energy crisis and the ongoing transition towards sustainability. Eneco, a leading producer and supplier of natural gas, electricity and heat in the Netherlands, recognized the need to not only adapt to these changing market dynamics but to take the initiative in fostering a shift towards more sustainable consumption behaviours. Their vision was not just to introduce a new product but to catalyze a profound behaviour change that benefits both consumers' wallets and the environment. Driven by a vision to empower consumers with greener, more cost-effective energy choices through dynamic pricing and a broad range of services and products, Eneco partnered with SparkOptimus to kickstart the transformation, set-up and delivery of these innovations.
Budget Thuis is a leading energy and telecom services provider in the Netherlands, committed to providing reliable services at affordable prices. Serving more than a million customers, Budget Thuis holds a prominent position in the industry. Recognizing the substantial potential of Generative AI to enhance internal processes and the customer experience, Budget Thuis faced challenges in realizing its value independently. Therefore, they asked SparkOptimus’ support in identifying and prioritizing company-specific use cases, rapidly testing and proving the value by collaboratively building, testing, and improving MVPs, and designing an organizational setup for long-term, sustainable (Gen) AI innovation.
Henkel Consumer Brands (HCB) offers a wide range of consumer goods, represented by leading and well-known brands such as Persil, Schwarzkopf, and Dial. Committed to sustainability, HCB is transforming its product portfolio by integrating more sustainable solutions. The aim is to empower consumers to make sustainable choices not only in their purchase decisions but also in the usage of the products. To accelerate this journey, HCB collaborated with SparkOptimus to develop a comprehensive approach on shifting consumer behaviors and establishing sustainable choices as the new norm.
Zijerveld (a subsidiary of FrieslandCampina) is one of the largest cheese wholesalers in Europe. Recognizing the vast potential AI can bring to their business, they approached SparkOptimus for a one-week data scan. The scan consisted of identifying and prioritizing potential AI use cases across Zijerveld’s business and creating a first view of business value for selected use cases.
