Chama: Accelerating a venture

SHV Energy asked SparkOptimus to help assess and accelerate one of their ventures: Chama Technologies. Chama aims to be the partner of choice for Brazilian households for purchasing gas bottles, by matching supply from dealers with demand from consumers through a digital platform. We helped Chama & SHV-Energy on three topics, (i) re-evaluating Chama’s role in the value chain, (ii) exploring and validating changes in the current model, and (iii) creating an elaborate, bottom-up growth strategy.

In the first 12-week phase, we supported Chama by evaluating their role in the gas-delivery value chain and creating a clear set of recommended changes to its strategy and core business model. We defined changes in the initial model and positioned Chama much stronger in the gas-delivery value chain. In the second 10-week phase, we co-created the approach to test and validate the recommended changes in-field. This plan included all detailed activities, milestones and KPIs, and supporting activities such as proposition elements, and consumer and dealer data insights.