Three-year accelerated growth plan
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Increasing marketing spend effectiveness
Praxis
Considering ongoing changes in consumer behavior and the shift from offline to online, Praxis wanted to be able to continuously evaluate whether its marketing spend was efficiently allocated and take data-driven decisions to re-allocate marketing spend when necessary.
Next to providing first insights in marketing effectiveness, we embedded a process of continuous improvement within the organization, supported by a pragmatic marketing effectiveness dashboard. This allowed Praxis to independently continue optimizing its marketing processes.
Roy van Keulen
Customer Director MaxedaWe supported Praxis in determining the ROI for every relevant marketing channel by conducting a variety of tests, both offline (e.g., leaflets) and online (e.g., Adwords, newsletters). Additionally, we developed a marketing effectiveness dashboard and accompanying meeting rhythm to structurally collect, monitor, and analyze test outcomes in multidisciplinary teams in order to continue and improve budget allocation over time.
Next to providing first insights in marketing effectiveness, we embedded a process of continuous improvement within the organization, supported by a pragmatic marketing effectiveness dashboard. This allowed Praxis to independently continue optimizing its marketing processes.