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Independer is the leading comparison website and online broker for financial products in the Netherlands. Founded in 1999 to improve the financial industry and support consumers in their decision-making process, it now enables consumers to compare prices and T&C on a range of insurance and financial products, including car insurances, health insurances and mortgages. Aiming to further accelerate growth, Independer identified next-level CRM as a key opportunity.
â€śSparkOptimus has really amazed me with what they achieved in such a short time. Their strong analytical power, tremendous digital experience and tailored approach really helped us to kick-start the successful set-up of next-level CRM in our organizationâ€ť
Ruud MartensManaging Director Independer
SparkOptimus supported Independer with the design and implementation of a targeted CRM strategy, paying special attention to trigger-based (email) marketing. After a thorough gap analysis, SparkOptimus supported Independer in getting the required systems, organization, tools and processes in place. In a joint effort, the Independer CRM team and SparkOptimus followed a two-fold approach: first, the long-term CRM aspiration was set and a pragmatic implementation plan was crafted. Next, the first email campaigns were launched following a hands-on test & learn approach.
SparkOptimus paved the way for next-level CRM at Independer. Besides kick-starting implementation, SparkOptimus managed to create a buzz of excitement through the entire organization and prepared Independerâ€™s marketeers for truly sophisticated email campaigning.