Best-in-class e-mail marketing

Hobbs is a well-known British fashion brand selling women’s apparel, shoes and accessories and operating at the premium end of the UK market with a strong online presence. To ensure Hobbs is well positioned to capitalize on rapid digital developments, SparkOptimus identified a selection of key digital growth opportunities for Hobbs and jointly identified e-mail marketing as a key topic. Hobbs asked SparkOptimus for a diagnosis of the current processes, organization and tooling, as well as a plan to execute the identified improvements.

SparkOptimus started with an assessment and gap analysis of the core marketing elements, operational excellence, tooling, and setup, for both volume and trigger based e-mails. We then developed a plan to bridge the identified gaps, including a 9-month roadmap, a definition of the required processes and steps, a first draft of the organizational setup and guidelines for the e-mail service system and IT landscape architecture.