Designing a new venue pricing model
La Place wanted to assess the effectiveness of some elements of their current marketing plan and look into developing a future-proof loyalty program.
âIn a short period, SparkOptimus created fact-based clarity in our marketing priorities and made a huge acceleration of our mobile loyalty ambitions possible.â
Bart van den NieuwenhofCEO La Place
We identified a mismatch between consumer bottlenecks in the sales funnel and current marketing budget allocation. Subsequently, we designed a future-proof loyalty program with a large sales potential, including business cases and a roadmap.
As a result, a significant reallocation of budget was recommended, a supporting shareholdersâ presentation developed, and a âbriefâ created for suppliers to execute this plan.