La Place wanted to assess the effectiveness of some elements of their current marketing plan and look into developing a future-proof loyalty program.
What they said
“In a short period, SparkOptimus created fact-based clarity in our marketing priorities and made a huge acceleration of our mobile loyalty ambitions possible.”
Bart van den Nieuwenhof
CEO La Place
What we did
We identified a mismatch between consumer bottlenecks in the sales funnel and current marketing budget allocation. Subsequently, we designed a future-proof loyalty program with a large sales potential, including business cases and a roadmap.
What we achieved
As a result, a significant reallocation of budget was recommended, a supporting shareholders’ presentation developed, and a ‘brief’ created for suppliers to execute this plan.
