Transition to multifunctional digital category management
Beter Bed, a leading bedroom furniture and matrasses retailer in Western Europe, realized that rapid digital developments were causing customer expectations to rise, increasingly calling for a frictionless and consistent customer experience across all channels and touchpoints. SparkOptimus was asked to support in identifying, supplementing, and prioritizing omnichannel initiatives, and translate these to a coherent 2020 omnichannel strategy for Beter Bed.
SparkOptimus helped Beter Bed by prioritizing growth ideas into a coherent and focused omnichannel five-year growth strategy, enabling it to meet rising customer expectations and claim the theme ‘sleep’ by capturing all relevant touchpoints in the customer journey. The accompanying plan describes the organizational and technological requirements and concrete actions required for successful roll-out.
By developing a widely supported omnichannel vision and strategy, we created focus, commitment, alignment, and excitement throughout the entire company.
“SparkOptimus has been of great value in helping us structuring and prioritizing our ideas in what makes most sense from a customer and business perspective”
Debbie KleinProcurement Director