Defining new opportunities for digital growth
We are you is one of the Netherlands’ largest digital agencies, with over 450 professionals. It has rapidly grown in the past years through a buy-and-build approach, now having 7 offices across the countries. We are you is primarily focused on platform development and distinguishes itself through its human approach to technology and as a result its often long-lasting partnerships.
We are you has recently set out its three-year ambition and has asked SparkOptimus to support in defining the strategy and operating model.
SparkOptimus facilitated our decision-making process in a structured and energetic way. They brought new insights and interesting perspectives to the table.
Jorg VerweijChief Executive Officer, We are you
In a highly collaborative approach, involving the company’s top-10 for decision-making and a broad group of employees and clients for input, SparkOptimus supported We are you in its collective thought process. We provided a common starting point with an analysis of market trends, a definition of helpful lenses and frameworks, and an identification of opportunities. Afterwards, SparkOptimus facilitated three workshops to set the strategy and prioritize initiatives into a roadmap for the next three years.
Fueled by SparkOptimus’ support, We are you has a clear vision, strategy, and roadmap to further grow its position in the Dutch digital agency space while integrating the capabilities and cultures of its different offices. 16 strategic growth initiatives were defined for the coming 3 years – starting with 5 prioritized initiatives in 2020.