Transformation of Nederlandse Loterij

Nederlandse Loterij (NLO) is the leading player in the Dutch lottery market, with brands such as Staatsloterij, Lotto, Krasloten, and TOTO sportsbetting. To maintain its leading position and prepare for new opportunities and changes in the market, NLO wanted to restructure its organisation and redesign its way of working to be more customer focused, agile, and data driven.

After an initial assessment together with the NLO management, we both ran an enabling program and iteratively designed the new organisation and new way of working, tailoring it to the specific intricacies of NLO and addressing key bottlenecks and inefficiencies on both the commercial and technological sides of the business. To ensure buy-in from all employees we developed a communication strategy with cascading change stories, to effectively communicate the need for change and implications to the wider organisation. After that, to really make the change happen, we provided the organisation with on the ground coaching to help the teams on the workfloor quickly adapt to their new roles, meeting structure,  data-driven way of working and new higher pace of execution.