Online platform development for new omnichannel product
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Defining an actionable commercial strategy
Stage Entertainment
Stage Entertainment owns a network of theatres in eight countries where it produces musicals. Stage Entertainment started in 1998 in the Netherlands and grew to be the local leading theatre producer. To reach the next level of growth, Stage wanted to redefine its commercial strategy along the consumer journey, including digital and offline channels.
“SparkOptimus has shown true expertise in the dynamic field of the changing consumer. A combination of analytical excellence, front-running digital expertise and a pragmatic approach truly supported us in obtaining a directly implementable strategy to achieve our commercial goals”
Tanja Dik
Managing Director Stage EntertainmentStage Entertainment owns a network of theatres in eight countries where it produces musicals. Stage Entertainment started in 1998 in the Netherlands and grew to be the local leading theatre producer. To reach the next level of growth, Stage wanted to redefine its commercial strategy along the consumer journey, including digital and offline channels.
SparkOptimus provided Stage Entertainment with an actionable commercial strategy including detailing of dependencies, competencies, responsibilities, and KPIs. This enabled Stage to start the realization of the commercial strategy instantly.