Crafting a global e-commerce strategy
View case
Setting the digital agenda
Perfetti van Melle
Perfetti van Melle recognized the huge opportunities digital developments bring to a global FMCG player, but needed help to think through and prioritize possible initiatives and map them on a well-structured digital agenda.
“SparkOptimus did a great and inspiring job to help us shape our digital agenda. They are true experts that overlook a broader spectrum of digital opportunities than any other agency I know.”
Jan Heeling
CMO Perfetti van MelleWe prepared and conducted a series of workshops with their top management teams from both local country organizations and the global center. The content we reviewed started outside-in, focusing on digital developments, international best practices, and key paradigm shifts that distinguished winners from losers in establishing a digital presence. Subsequently, we included Perfetti’s inside-out starting point to jointly develop a company-specific digital agenda, local-global responsibility split, and an action plan for the year ahead.
Among key management teams across the organization, we established high excitement, significantly increased knowledge levels, and provided a clear focus on the digital way forward for Perfetti.