Nederlandse Loterij: 5-year corporate strategy
Jongeneel is a more than 200-year old leading Dutch timber trading company. Facing changing customer expectations, Jongeneel asked SparkOptimus to help develop omnichannel priorities and create a concrete omnichannel roll-out plan to modernize service towards its customers.
“SparkOptimus has really helped Jongeneel by demonstrating a clear vision and being able to translate this in a workable roll-out plan. Their expertise truly propelled change”
Gertjan de RuijterManager Marketing & E-commerce
SparkOptimus supported Jongeneel by identifying relevant customer, technology, and value chain trends / best-practices and determined Jongeneel’s main priority areas for each customer segment. Next, SparkOptimus prioritized concrete functionalities to address changing customer needs in a joint effort with Jongeneel experts. Finally, SparkOptimus provided Jongeneel with concrete functionality, organizational and technological plan elements in a roll-out plan to facilitate the transition towards omnichannel.
SparkOptimus delivered an overview of the most important trends / best-practices and designed a program to facilitate an effective transition. A step-by-step roll-out plan was developed and aligned with the client team to implement customer functionality and organizational / operational / technological requirements.