Digital transformation: strategy and implementation
Emesa is a Dutch pure player innovating the way people buy day-out tickets, products and book travels online. Through their websites VakantieVeilingen.nl and ActievandeDag.nl, Emesa creates new sales channels for large players in the retail, leisure & entertainment industry. The company recently added products to their assortment and since its introduction, this has become a very important category, showing strong growth. However Emesa’s delivery and fulfilment setup was not scalable. Management therefore wanted to review their delivery and fulfilment strategy.
SparkOptimus evaluated different options for fulfilment and delivery that could support Emesa’s growth ambitions. We did this through a detailed model including potential scenario’s for the fulfilment and delivery set-up and we ensured that Emesa would be able to use the model going forward.
Based on our analysis, Emesa was able to decide on the delivery and fulfilment set-up to support their growth ambition for the coming years. Also, we developed an overview of the levers Emesa could use to further improve product profitability.
“SparkOptimus did a great job in quickly finding an answer to how to organize delivery and fulfilment for further growth”
– Carel van Boetzelaer, Chief Executive Officer