Identifying digitally driven risks and growth opportunities
Emesa is a Dutch pure player innovating the way people buy day-out tickets and book travels online. Through their websites VakantieVeilingen.nl and ActievandeDag.nl, Emesa creates new sales channels for large players in the leisure & entertainment industry. The company experienced fast growth over the last few years, developing a strong partner network and achieving its first international milestones. As Emesa is currently entering a more mature stage and competitive pressure is rising, management wanted to review Emesa’s B2B partner strategy.
SparkOptimus re-evaluated the B2B strategy for Emesa’s largest brand, VakantieVeilingen.nl. We did this through identifying the needs and wants of B2B partners in detailed interviews. Afterwards, we estimated the current added value of Emesa for partners and benchmarked this to competition. Combining these insights with best practices from the dynamic leisure & entertainment industry led to a list of strategic initiatives that were prioritized based on their impact and feasibility.
SparkOptimus supported in the development of a coherent B2B strategy with actionable initiatives and a shortlist of partners to start piloting with. The strategy is based on actual needs and wants of partners, while continuously keeping in mind the attractiveness and relevance of Emesa for the end-consumer. Rollout of this strategy will help Emesa to stay an industry leader and to distinguish from the competition.
“SparkOptimus provided us with strategic insights that we can directly act upon and helped us shape a better vision on internal and external developments that are ahead of us”
– Fabian Spaargaren, Chief Operating Officer