Becoming a more consumer-centric and data-driven organization
To continue world leadership in the beer industry, HEINEKEN wants to embrace e-commerce to better serve customers. Several successful digital initiatives have emerged within HEINEKEN, and now HEINEKEN has the ambition to approach e-commerce from a global perspective and accelerate. Therefore, HEINEKEN has asked SparkOptimus to support by developing an overarching e-commerce strategy.
SparkOptimus unique expertise, analytical minds and joint approach ensured company-wide momentum, concrete initiatives and a setup to take a defining step in e-commerce at scale and our next horizon of growth.
Jan Derck van KarnebeekCCO HEINEKEN N.V.
In close cooperation with the Global Commerce and Executive team we set the strategic priorities, ambition and identified and prioritized key e-commerce initiatives. We then jointly designed the operating model that is required for effectively building, scaling up and expanding these initiatives. Finally, we shaped the implications from a financial, organizational and technological perspective.
SparkOptimus supported HEINEKEN to create a set-up for success in e-commerce: focusing efforts on the most promising opportunities, ensuring that the right organizational and technological requirements are in place and focus from the board and markets to realize the ambition at scale.