Structurally renewing the customer relationship
BAM, a leading European construction-services business, has started the transition from an operational, process-oriented business to a company with a proactive, holistic customer approach and relationship. This way, BAM can anticipate (latent) customer needs and focus innovation based on relevant developments in the world. BAM asked SparkOptimus to support them in translating their strategic themes into value propositions based on customer needs.
With their experience in client-first thinking and analytical mindset, SparkOptimus helped us to better understand the customer needs and share our business development strategy
Based on the existing strategy, we enabled BAM to structurally address their key themes. This resulted in tangible concepts that are relevant for BAMs clients and enable BAM to become an inspiring partner early in the customer journey. To do so, we set out to create a standardized commercial framework to engage with customers.
Take the insights with you
In close collaboration with BAM, SparkOptimus delivered tangible sales material and customer priorities to support an open, informative and inspiring exchange with potential clients. We offered practical guidance for account managers to reach out to clients. This resulted in a uniform approach across the different levels of their strategy and commercial elements that support the concepts.
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In recent years, the energy sector has faced significant disruptions due to the energy crisis and the ongoing transition towards sustainability. Eneco, a leading producer and supplier of natural gas, electricity and heat in the Netherlands, recognized the need to not only adapt to these changing market dynamics but to take the initiative in fostering a shift towards more sustainable consumption behaviours. Their vision was not just to introduce a new product but to catalyze a profound behaviour change that benefits both consumers' wallets and the environment. Driven by a vision to empower consumers with greener, more cost-effective energy choices through dynamic pricing and a broad range of services and products, Eneco partnered with SparkOptimus to kickstart the transformation, set-up and delivery of these innovations.
Budget Thuis is a leading energy and telecom services provider in the Netherlands, committed to providing reliable services at affordable prices. Serving more than a million customers, Budget Thuis holds a prominent position in the industry. Recognizing the substantial potential of Generative AI to enhance internal processes and the customer experience, Budget Thuis faced challenges in realizing its value independently. Therefore, they asked SparkOptimus’ support in identifying and prioritizing company-specific use cases, rapidly testing and proving the value by collaboratively building, testing, and improving MVPs, and designing an organizational setup for long-term, sustainable (Gen) AI innovation.
Henkel Consumer Brands (HCB) offers a wide range of consumer goods, represented by leading and well-known brands such as Persil, Schwarzkopf, and Dial. Committed to sustainability, HCB is transforming its product portfolio by integrating more sustainable solutions. The aim is to empower consumers to make sustainable choices not only in their purchase decisions but also in the usage of the products. To accelerate this journey, HCB collaborated with SparkOptimus to develop a comprehensive approach on shifting consumer behaviors and establishing sustainable choices as the new norm.
Zijerveld (a subsidiary of FrieslandCampina) is one of the largest cheese wholesalers in Europe. Recognizing the vast potential AI can bring to their business, they approached SparkOptimus for a one-week data scan. The scan consisted of identifying and prioritizing potential AI use cases across Zijerveld’s business and creating a first view of business value for selected use cases.
