Developing a disruptive growth strategy
HEINEKEN is a leader in the beer industry, and it is extending this lead through e-commerce. It wants to scale proven concepts fast, and develop innovative new ways to serve its customers and consumers. To accelerate and facilitate e-commerce businesses from concept to proven business, HEINEKEN asked us to co-develop a new way to rapidly fund, test, rollout and scale e-commerce initiatives.
SparkOptimus helped us with their specific knowledge on digital business enabling our senior team to take decisions on the core of the matter. On top of this, they supported and challenged initiatives to improve their plans and approach.
Jan Derck van KarnebeekCCO HEINEKEN N.V.
Together with a team of business owners we outlined a structure for a new executive level committee to drive global e-commerce acceleration through investments and knowledge sharing. This outline included a governance setup, rhythm and practical tools to facilitate decision making. Together with all respective owners we prepared the initiatives for the new committee, including strategic rationale, investment cases, resourcing requirements and product developments to ensure global scale and local speed.
Through thorough preparation and setting up the executive committee we were able to support HEINEKEN in making the right decisions: accelerating promising initiatives, steering the full portfolio of initiatives and enabling the board and senior management to set the right course for digital customer and consumer engagements across HEINEKEN and its business units.