Strategic plan & first steps
Bol.com wanted to review strategic options to realize the next wave of e-commerce growth. Although their market share in boxed media products continued to increase, this category was shrinking fast due to the digitization of media. One option was to enter the digital media market, and another, to expand into other (boxed) product categories.
SparkOptimus supported the strategic review by validating the assumptions of bol.com’s vision and ambition in terms of proposition, required content and IT platform, as well as the business case and implementation requirements. Short-term and long-term benefit-risk scenarios were defined.
The result was a decision taken by management and shareholders to expand into new product categories.
“SparkOptimus was able to support us in an excellent way by combining longer-term trends with short – medium-term business opportunities, which was of fundamental importance for our way forward.”
Daniel RopersCEO bol.com