Digital disruption – everybody’s talking about it. It’s going to be the end of jobs, society and human interaction. It’s going to solve all our problems and wake us up with the perfect espresso.
It may not quite do either, but what is certain is that it will continue impacting every sector and industry on earth, and creating new ways for companies to serve customers better, faster and cheaper than ever before. Those companies that adapt and make disruption work, win big; those that don’t get boiled like frogs.
Disruption needn’t be a threat. It’s a power, and it’s in your hands.