3 August 2016
Written by Emilie Blauwhoff
Last Wednesday, SparkOptimus organized and hosted a workshop on roles & responsibilities within an omnichannel organization for one of its key clients. The client – an FMCG player that sells products directly to consumers via an e-shop – has asked SparkOptimus to help make strategic decisions around an organizational setup that is in line with their omnichannel sales ambitions.
In this workshop we tested our proposal with stakeholders from both the global, as well as the local offices of the company. We discussed topics that people throughout the company had been struggling with – e.g., who bids on which SEA keywords, who sends out CRM e-mails to consumers, how do you avoid double work in creating digital assets. We gained valuable insights that we are now using for refining our proposed setup.
Read more of our blogposts on our blog