23 June 2014
Two new food signals emerge from England. One-third of the British grocery store visitors believes to have more impulse purchases offline than online. Another research shows that the Brits spend five times more money when they shop for groceries online. How these numbers relate to the Netherlander is uncertain, but according to Steven Koolen of SparkOptimus a growth in the online food retail is unquestionable.
Read more on shoppermarketingupdate.nl (in Dutch)