31 August 2018
On June 13th one of our partners, Michiel Bos, joined the global Sales Directors of Heineken to discuss the future of eCommerce for Heineken. Michiel was invited as the keynote speaker to explain the E-commerce landscape and what this means for the way Heineken sells its products.
Every year Heineken organizes a training event to promote knowledge exchange among their Sales Directors. This year the focus was on E-commerce and the impact of this. SparkOptimus being a long time partner of Heineken, helping them define their role through Beerwulf to the consumer and to B2B in the roll out of their B2B sales platform, was rightly placed to set up the discussion.
Michiel presented SparkOptimus’ views on what is happening online, the rules of the game and more specifically the barriers that are rapidly being taken away in the online grocery market. In the past years the share of consumers that buy their groceries online has grown steadily. As consumers behave differently online, the way products present themselves and are sold change too. Being one of the largest producers of consumer goods globally, this topic is of course of great importance to Heineken.
With Michiels presentation and a copy of our book the Directors were sent off on their 3-day training with food for thought and entirely set up for success!