12 June 2015
At SparkOptimus, we try to highlight the most important news and background stories in digital, e-commerce and retail. Here is our selection of last week’s news.
If you still think you can only buy products on dedicated e-commerce websites, you are wrong. While a large share of traditional retailers are still setting up their first online platform, it is getting easier to buy at many other online channels. Thanks to Amazon’s one-click ordering technology, it is more convenient to complete purchases on Amazon than to click back and forth from third-party sites discovered on Google. As a response, Google is now planning on introducing a ‘buy button’, enabling people to dodge the third-party sites and buy immediately via the search engine.
The popping up of ‘buy buttons’ is happening more and more these days. All famously known social media platforms are introducing the button. Facebook is adding buttons to merchant’s posts in user’s newsfeeds. Twitter lets hungry users order Domino’s pizza with a tweet. YouTube lists products next to videos so viewers can easily purchase from a retailer’s website. Instagram is launching the Shop-Now button; Pinterest introduces the Buyable-Pin. But it does not end at online channels. Nordstrom, the American retailer, uses old-fashioned texts, called ‘TextStyle’, to make purchases from sales advisors and personal stylists. Or you just push a button to restock your milk…