20 March 2015
At SparkOptimus, we try to highlight the most important news and background stories in digital, e-commerce and retail. Here is our selection of last week’s news:
This week Instagram proves to be luring marketers away from Facebook, as the world’s top brands now post more content on this photo-sharing app (conveniently owned by Facebook). Facebook is not only losing the younger generation to Instagram. Michael Kors, for example, uses Snapchat to reach millennials. But not all audience on social networks is young, there is a rapidly growing number of baby boomers out there, requiring yet another kind of content.
All in all, social media remains a challenge for companies. Will it actually help spurring a company’s sales? #nope, states an article by HBR. There are efforts made, like Pinterest sending an e-mail notification when prices drop of pinned products, or Nordstrom cleverly driving shoppers to its site on Instagram. But it looks like social media is more suitable to be the voice of the company than the sales influencer, confirmed by 62% of US adults saying that these sites have no effect on their purchasing decisions.
However, watching videos on social media is pretty convenient, as physically attending the TED Conference this week would have cost you $8,500.