23 April 2015
On April 22nd, SparkOptimus organized its annual Round Table evening for CMOs and Marketing Directors of Retail companies. Guest speaker Robert Bohemen (de Bijenkorf) delivered an engaging story of digital transformation, next to SparkOptimus’ Managing Partner Alexandra Jankovich and Senior Manager Jur Gaarlandt. They presented their insights and thoughts to attendants on the evening’s topic: ‘How to become one of the surviving retailers’.
Amongst the attendants were: René Repko (Rituals), Jan-Willem Dockheer (Albert Heijn), Alex Jonker (HEMA), Ilse Heemskerk (Grand Vision), and Jeroen Hubert (IKEA).