28 July 2016
At HEINEKEN, innovation is at the heart of the business and believed to play a key role in future success. For a confidential project which had a large digital component, HEINEKEN Global Innovation sought to get the best digital expertise involved to sharpen the business proposition and get Executive Board approval for the plan. We started working with the Global Innovation team to sharpen the proposition and business plan. We then held a series of breakthrough workshops with Senior Executives and the Executive Board around the topic of digital disruption, before moving towards detailing the opportunities of the specific initiative.
Through both general perspective and business rules, as well as a sharp and specific project plan, SparkOptimus helped Global Innovation to get Executive Board approval for the plan and turn it into reality.
“SparkOptimus’ combination of top-level strategic insights with true digital expertise allows them to bring digital opportunities to life. Working closely with us and the key stakeholders of the Executive committee they helped us to realize a huge acceleration in this initiative and to be much better prepared for the future.”
– Magne Setnes, Senior Director HEINEKEN Global Commerce Innovation
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