19 October 2016
Written by Vivianne Vluggen
On September 22nd, Maurice van Heijningen (Senior Associate at SparkOptimus) presented to more than 100 professionals at Shopping Today about brands selling directly to consumers. Topics covered include how to determine an online sales channel mix with new platforms such asÂ Bol.com Plaza and AliExpress, and how to use assortment, services and pricing in a (brand)webshop in order to be distinctive. After the presentation, there was time for participants to ask questions about their individual situation.
The insights that were shared were the result of a series of recent interactive sessions with the Direct Brands expert panel of Shopping Tomorrow â€“ the host of the Shopping Today event. SparkOptimus has been the chair of the Direct Brands expert panel for two years inÂ a row. The panel addresses challenges and opportunities for brands selling directly to consumers and consists of industry experts from Brabantia, Dyson, FrieslandCampina, JDE, and SONOS a.o..
The Shopping Tomorrow platform brings retailers together to explore developments in the market, consumer behavior and in technology, and to act on these to improve their own competitive position and that of The Netherlands.
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