15 May 2014
On May 15th 2014 SparkOptimus organized its annual Consumer Goods Round Table evening for Marketing and Sales Directors of Consumer Goods companies. This year’s topic was: ‘Serving your digital consumer – reinvented’. During the evening SparkOptimus and several guest speakers discussed various cases and current opportunities in digital.
Over 25 Marketing and Sales Directors were present, including Theo van Uffelen (Coca-Cola Company), Mark Voncken (FrieslandCampina), Arnold Struik (Ahrend), Daan Simonis (Perfetti van Melle), Hugo Raaijmakers (Philips) and Eelco Ockers (Unilever).