Sacha Muller

Sacha is a Senior Manager at SparkOptimus. She holds an MA in Germanic Languages and Literature and a Masters in International and European Law from the Free University of Brussels, and an MBA from Columbia University in New York. Sacha started her career in 2003 at McKinsey&Company in Brussels and later Amsterdam. She worked on strategy projects in industries ranging from retail to high tech and non-profit to sports & entertainment. After joining Ahold’s Corporate M&A team, working a.o. on Ahold’s online strategy and the acquisition of, Sacha made the switch to online retail. As Manager Corporate Development and Category Manager at, she learned the ins and outs of ecommerce before joining SparkOptimus to continue her specialisation in digital innovation. Sacha loves understanding what makes the world turn and people tick. When she is not with her family, she enjoys reading up on history and psychology or a run in the park.