Rob holds a Master’s degree from Delft University of Technology in Transport Engineering. Straight from university he joined the Amsterdam office of The Boston Consulting Group (BCG). After this, he strengthened the strategy and pricing team at the worldwide leader in scientific publishing, Elsevier, where he created industry leading, value based tools. He was also a core member of a global initiative that focused on sales effectiveness and worked across all 5 continents with customers. Throughout his career he has made transformative projects reach game-changing goals. Making fact-based and data driven decisions is at the core of his competencies and his passion.