Luisa joined SparkOptimus as Junior Associate in January 2016. Luisa’s passion for entrepreneurship and digital was fostered by her work for the start-up incubator Rocket Internet, for which she supported the launch of several ventures in Malaysia, Great Britain and France. Her fascination for digitisation was further enhanced through internships at L’ORÉAL and a Berlin-based brand consultancy. Luisa holds a master’s degree in Strategic Management (Cum Laude) from Rotterdam School of Management. For her Bachelor’s degree at WHU – Otto Beisheim School of Management she studied in Germany and South Korea. Besides her studies, Luisa organized a case study challenge in China in cooperation with a leading strategy consultancy and volunteered at a conference connecting founders and their ideas. In her free time Luisa enjoys travelling, hiking and art.