Jonna joined SparkOptimus in 2017 as a Senior Associate because of her passion for innovation and digital disruption. Her background makes her a perfect fit for the company, with experience in both Strategy Consulting and the startup industry. She worked at the Boston Consulting Group, set up and ran the Dutch office of Airbnb Management startup GuestReady, and worked for several Rocket Internet ventures in Berlin. She holds an MSc in International Management from CEMS, which she obtained at the RSM Erasmus University and the University of Sydney. In her spare time she enjoys a variety of sports – yoga, running, and playing squash – and loves to travel to new places. As a habitual traveler, she knows how to live out of a tiny suitcase – but she always makes space for at least one book in her handbag.