Jeroen holds a master’s degree in Economics from the University of Amsterdam, majoring in Behavioral Economics and Game Theory. As a Board Member at his student organization he was responsible for Marketing and IT and became passionate about the digital world and its opportunities. After his studies he took up an internship at the Business Development department of Bol.com, and then worked for the internet startup Bloomon. Joining SparkOptimus in March 2017 felt as natural step. Jeroen likes to travel the world, play soccer, read a good book and collect vinyl records in his spare time.