Sander holds a cum laude master’s degree in Business Administration from the University of Groningen, with a specialization in Marketing Intelligence. In addition, Sander obtained a master’s degree in Strategic Marketing Management at BI Norwegian Business School. With a true passion for data and problem-solving, Sander started his career in 2013 at Databay B.V., a consultancy firm specialized in creating intelligent marketing. He advised clients how to better utilize and optimize existing data (sources), how to use data in a smarter and more creative way, and how to extract and implement new data sources. Besides work, Sander spends most of his time with friends and family or travelling the world. He also enjoys an occasional Netflix- or movie night and plays football.