Michiel is Partner at SparkOptimus. He started his career at McKinsey & Company, where he worked for 6.5 years across different industries focusing on strategy definition & implementation. At SparkOptimus Michiel serves a diverse portfolio of clients, both multinationals and online pure-players, on a range of strategic and operational digital topics. In his spare time he enjoys playing sports (soccer, cycling and golf) and spending time with his family. Michiel holds a Bachelor in Civil Engineering from Delft University of Technology, a Master in Econometrics from Erasmus University Rotterdam and an MBA from IE Business School (Madrid).