Laurens has been captivated by digital for as long as he can remember. He holds an MSc. (Cum Laude) in Strategic Management from Rotterdam School of Management and a BSc. International Business & Management from the University of Groningen. Prior to joining SparkOptimus, he worked in financial decision support at Nestlé Venezuela and held management positions at AIESEC and a handful of internet startups. In his free time, you will find Laurens on his racing bike, in a swimming pool, or traveling the world with his backpack.