Jur holds an MBA from INSEAD and a MSc. from Delft University of Technology. He has both a consulting and marketing background. As project manager he specialized in online marketing and change management, in this role he supported several key players in the Dutch media and e-commerce landscape. Prior to his work at SparkOptimus, Jur worked at Markeur and McKinsey & Company, focusing on marketing and customer contact. In his spare time Jur loves to sail offshore sailboat races. When he is on land, he likes to dedicate his spare time to his wife, daughter and baby son.