Joeri holds a Master’s degree in Economics from University of Amsterdam, with a major in Monetary Policy & Banking. During his studies he founded a company specialized in data analytics and executed a large number of projects for ING, Tele2 and the Court of Audit a.o.. He successfully developed and implemented the online marketing strategy for his company, which triggered his interest in e-commerce. During a research project he chaired in Indonesia Joeri gained experience in strategy consultancy. Also he spent 6 months in Vietnam working as an intern for the Dutch Agri company De Heus as market entry analyst. At SparkOptimus he combines his experience in data-analysis with his interest in digital to realize the digital ambitions of clients. In his spare time Joeri loves to play tennis, go to the gym, cook and travel to exotic destinations.