Aron holds a Master’s degree in Econometrics from the Erasmus University Rotterdam where he specialized in Business Analytics and Quantitative Marketing. During his studies Aron worked at a marketing consultancy firm, developing methods to optimize (digital) marketing returns of companies. As a graduation project, he used advanced analytics to develop a dynamic pricing algorithm, which was implemented at bol.com. This work experience in the new disrupted world sparked his enthusiasm for digital. At SparkOptimus, he can work on projects with colleagues that share his enthusiasm, while supporting companies to seize digital opportunities. In his spare time, you can find Aron on the basketball court, running long distances or traveling the world.