Alexander joined as an Associate in July 2017. After receiving his degrees in Economics from the Erasmus University Rotterdam in 2012 and in International Management from ESADE Business School in 2013, he started his career as a marketer at L’Oréal. During his work at the French beauty company he discovered the power of digital and developed a passion for the subject. SparkOptimus gives him the opportunity to fully focus on this matter in a strategic way. In his spare time, Alexander likes sports challenges, having run several marathons, and can often be found on a tennis court or soccer pitch.