As managing partner and co founder of SparkOptimus, Alexandra has leading international experience in supporting and accomplishing digital growth and transformation. She works closely with international leading companies on board level to define digital value creation in their industry as well as the financial, organizational and operational consequences to make this happen. Alexandra started her career at strategy consultancy McKinsey & Company, before working at Reed Elsevier in international senior line management positions: setting up the digital division (Science Direct) in New York, heading up the global cooperation with Microsoft in Seattle and managing the marketing and internet division in Europe. As Managing Director of Lastminute.com Benelux she led the travel site to a No. 1 position within 6 months. Alexandra appears in lists like NextWomen 100 and Inspiring 50 and is a member of various supervisory boards.