Understanding the online travel market

What they wanted

Zoover is one of Europe’s main travel websites and market leader in Dutch online travel reviews. In order to define a future-proof strategy, Zoover required a thorough (quantitative) overview of the current online travel market and its key players

What we did

SparkOptimus was asked to support Zoover in getting a better understanding of the Dutch and Flemish online travel markets. Since no ready-made figures exist, we thoroughly analyzed a variety of internal and external data sources and held interviews with industry experts. With this input we built a bottom-up database to quantify sizes of different online travel segments and player types, and mapped main trends and strategic moves of key players

What we achieved

SparkOptimus created a comprehensive overview of the Dutch and Flemish online travel markets for Zoover. By matching a variety of data sources and running cross-checks, we provided them with reliable figures that form a solid basis for further strategic thinking

What they said

SparkOptimus was able, within a very short period of time, to truly understand the dynamics of the online travel market. By building a thorough bottom-up model they really helped us to take the next step in defining Zoover’s strategic direction”

– Philipp Goos, CEO Zoover