Zoover Meteovista

Ad-interim Head of Online Marketing and Business Intelligence

What they wanted

Zoover is one of Europe’s main travel websites and market leader in Dutch online travel reviews. Meteovista operates weather platforms, including Weeronline (the most complete weather platform in the Netherlands) in 14 countries. In order to enter a next phase of professionalization, Zoover Meteovista required true digital expertise and hands-on operational support to deliver instant results.

What we did

SparkOptimus firstly performed a quick-scan to assess status quo and main opportunities. By subsequently taking on the role as a.i. Head of Online Marketing and Business Intelligence, SparkOptimus was part of the operation and delivered its digital expertise to accelerate professionalization of the organization.

What we achieved

Zoover Meteovista made a large step-up in its professionalization towards a results-driven online pure player. By delivering operational expertise SparkOptimus was able to set priorities for the online marketing and business intelligence team. Furthermore SparkOptimus built a company-wide foundation in tools and processes to increasingly become performance-based and data-driven.

What they said

“SparkOptimus really helped us by providing excellent operational support and they have built the foundation for result-drivenness.

– Philipp Goos, CEO Zoover Meteovista