Albert Heijn

Accelerating sales growth at Albert Heijn e-commerce

What they wanted

With already one of the largest e-commerce operations of the Netherlands, AH e-commerce wanted to grow its sales over the next years. It was unclear, however, what these growth targets would require from the fundamentals of its proposition (price, assortment, accessibility, etc.) and from the customer’s experience of its user interface.

What we did

SparkOptimus strategists and research specialists conducted a study that provided fact-based evidence of sales potential for different propositions and requirements for its user interface.

What we achieved

As a result, initiatives could be prioritized and fact-based sales projections could be added to required investments thus speeding up decision-making considerably and delivering an optimal roadmap for further sales growth. SparkOptimus continued to support AH’s growth ambitions in e-commerce with further initiatives.

What they said

“SparkOptimus is leading in its field and a great support to us in realizing our digital ambitions. They combine an outstanding level of quality with a pragmatic approach and high-impact focus.”

– Adriaan Thierry, SVP and General Manager e-commerce Albert Heijn